2017 Rates, Specifications, and Materials Submission Guidelines

2017 Advertising Rates

Print Ad Sizes

Back Cover
1X          $6,690
3X         $6,490
6X         $6,290
9X         $6,020
12X        $5,685
24X       $5,350

Inside Front Cover
1X         $6,175
3X        $5,990
6X        $5,805
9X        $5,555
12X       $5,250
24X      $4,940

Inside Back Cover
1X         $5,660
3X         $5,490
6X         $5,320
9X         $5,095
12X        $4,810
24X       $4,530

Two-Page
Spread

1X          $10,290
3X         $9,980
6X         $9,675
9X         $9,260
12X        $8,745
24X       $8,230

Full Page*
1X         $5,145
3X        $4,990
6X        $4,835
9X        $4,630
12X       $4,375
24X      $4,115

2/3 Page Vertical
1X          $4,375
3X         $4,245
6X         $4,110
9X         $3,935
12X        $3,715
24X       $3,500

1/2 Page Horizontal
1X         $3,430
3X         $3,330
6X         $3,225
9X         $3,090
12X        $2,915
24X       $2,745

1/3 Page Square
1X         $2,570
3X        $2,495
6X        $2,415
9X        $2,315
12X       $2,185
24X      $2,060

1/3 Page Vertical
1X        $2,570
3X        $2,495
6X        $2,415
9X        $2,315
12X       $2,185
24X      $2,060

1/4 Page
1X         $1,715
3X         $1,665
6X         $1,610
9X         $1,540
12X        $1,455
24X       $1,370

 

Buyer’s Guide

Print Ad Sizes

1/4 Page
1X          $1,500
3X         $1,455
6X        $1,410
9X       $1,350
12X        $1,275
24X       $1,200

2 Inch
1X       $800
3X      $775
16X     $750
9X       $720
12X     $680
24       $640

 

Earned Frequency Rate: Frequency rates are determined by the number of insertions appearing within a 12-month period from the date of the first insertion. Advertising schedules composed of mixed space units are entitled to a frequency rate for each unit.

Positioning: 10% premium for guaranteed positioning is available for full page advertisers.

Agency Discounts: Agencies of record are eligible to receive a 15 percent discount on rates.

fullpagespread-01

Full Page Spread
Trim Size: 18″ x 10.5″
Bleed Size: 18.25″ x 10.75″

fullpage-01

Full Page
Trim Size: 9″ x 10.5″
Bleed Size: 9.25″ x 10.75″

halfpagehorizontal-01

Half Page
8″ x 4.5″

twothirdpagevert-01

2/3 page vertical
5.3″ x 9.25″

onethirdpagevert-01

1/3 page vertical
2.6″ x 9.25″

onethirdpagesquare-01

1/3 page square
5.3″ x 4.5″

onefouthpage-01

1/4 page
4″ x 4.5″

1/8 page
2″ x 4.5″

 

*Suggested live area: 8.75” x 10.25” Trim size: 9”x10.5”

 

2017 MATERIAL DEADLINES

Issue
December 2016

Reserve space by:
October 28

Materials due by:
November 2

Issue
January

Reserve space by:
November 21

Materials due by:
November 28

Issue
February

Reserve space by:
December 23

Materials due by:
December 30

Issue
March

Reserve space by:
January 23

Materials due by:
January 27

Issue
April

Reserve space by:
February 21

Materials due by:
February 24

Issue
May

Reserve space by:
March 20

Materials due by:
March 24

Issue
June

Reserve space by:
April 24

Materials due by:
April 28

Issue
July

Reserve space by:
May 22

Materials due by:
May 24

Issue
August

Reserve space by:
June 26

Materials due by:
June 30

Issue
September

Reserve space by:
July 24

Materials due by:
July 28

Issue
October

Reserve space by:
August 21

Materials due by:
August 25

Issue
November

Reserve space by:
September 25

Materials due by:
September 29

Issue
December

Reserve space by:
October 24

Materials due by:
October 27

Issue
December Product Directory

Reserve space by:
September 5

Materials due by:
September 7

All advertising materials are due no later than the published materials closing date. Landscape Architecture Magazine (LAM) accepts high resolution (at least 300 dpi) PDF, JPG, and TIF formats only. Files must be less than 10MB or they will not be received. LAM does not accept film or camera-ready art. Files must be prepared as CMYK. Embedded images must also be in the CMYK color space. All RGB images must be converted to CMYK mode in an image editor, such as Adobe Photoshop, before being inserted into your layout application.

LAM policy requires advertisers to submit a GRAcol2006 certified proof. By choosing not to supply a GRAcol2006 certified proof with your ad, the color reproduction of the ad will be based on industry standard best practices to achieve as accurate color as possible from the supplied digital file. It you do not supply a GRAcol2006 certified proof, a laser content proof will be required for content only – failure to do so may jeopardize the final content within your ad.

*Please do not use fonts Kalinga, Kartika, and Segoe as they are unprintable.

How to Submit Materials

1. FTP Site: The most efficient and preferred method is via our secure FTP site.

  • The FTP url is ads.asla.org/uftp.
  • Once the window opens, please click the “Connect” button
  • Then enter Username: lamad
  • Then enter Password: enter1
  • Click “connect” again
  • Select the “lamad” folder, then the appropriate folder corresponding with the issue month and year
  • Please follow the instructions shown at the lower half of the screen, for drag and drop upload

2. Email: Submissions may be sent via email to admaterials@asla.org.

File Naming
Please name all files (and subject lines of e-mails) using this naming convention:
advertiser_month_year (example: acme_jan_09)

INSERTS
LAM accepts inserts in the magazine and within a polybag. Belly wraps are accepted. Call your salesperson for customized quotes and specifications.

TERMS
All ads are payable 30 days after the first day of the month of the publication date. Ad materials are due 40 days prior to the first day of the month of publication. Any reduction in ad frequency will result in an upcharge.

CANCELLATIONS
All ad cancellations must be received in writing no later than 60 days prior to the first day of the month of publication. Advertisers canceling after the cutoff date will be billed for the space ordered.

Questions?
Contact Production Manager Sarah Berger at 202-216-2341 or sberger@asla.org.