2017 Rates and Specifications

2017 Advertising Rates

Print Ad Sizes

Back Cover
1X          $6,690
3X         $6,490
6X         $6,290
9X         $6,020
12X        $5,685
24X       $5,350

Inside Front Cover
1X         $6,175
3X        $5,990
6X        $5,805
9X        $5,555
12X       $5,250
24X      $4,940

Inside Back Cover
1X         $5,660
3X         $5,490
6X         $5,320
9X         $5,095
12X        $4,810
24X       $4,530

Two-Page
Spread

1X          $10,290
3X         $9,980
6X         $9,675
9X         $9,260
12X        $8,745
24X       $8,230

Full Page*
1X         $5,145
3X        $4,990
6X        $4,835
9X        $4,630
12X       $4,375
24X      $4,115

2/3 Page Vertical
1X          $4,375
3X         $4,245
6X         $4,110
9X         $3,935
12X        $3,715
24X       $3,500

1/2 Page Horizontal
1X         $3,430
3X         $3,330
6X         $3,225
9X         $3,090
12X        $2,915
24X       $2,745

1/3 Page Square
1X         $2,570
3X        $2,495
6X        $2,415
9X        $2,315
12X       $2,185
24X      $2,060

1/3 Page Vertical
1X        $2,570
3X        $2,495
6X        $2,415
9X        $2,315
12X       $2,185
24X      $2,060

1/4 Page
1X         $1,715
3X         $1,665
6X         $1,610
9X         $1,540
12X        $1,455
24X       $1,370

 

Buyer’s Guide

Print Ad Sizes

1/4 Page
1X          $1,500
3X         $1,455
6X        $1,410
9X       $1,350
12X        $1,275
24X       $1,200

2 Inch
1X       $800
3X      $775
16X     $750
9X       $720
12X     $680
24       $640

 

Earned Frequency Rate: Frequency rates are determined by the number of insertions appearing within a 12-month period from the date of the first insertion. Advertising schedules composed of mixed space units are entitled to a frequency rate for each unit.

Positioning: 10% premium for guaranteed positioning is available for full page advertisers.

Agency Discounts: Agencies of record are eligible to receive a 15 percent discount on rates.

fullpagespread-01

Full Page Spread
Trim Size: 18″ x 10.5″
Bleed Size: 18.25″ x 10.75″

fullpage-01

Full Page
Trim Size: 9″ x 10.5″
Bleed Size: 9.25″ x 10.75″

halfpagehorizontal-01

Half Page
8″ x 4.5″

twothirdpagevert-01

2/3 page vertical
5.3″ x 9.25″

onethirdpagevert-01

1/3 page vertical
2.6″ x 9.25″

onethirdpagesquare-01

1/3 page square
5.3″ x 4.5″

onefouthpage-01

1/4 page
4″ x 4.5″

2 inch page
2″ x 4.5″

 

*Suggested live area: 8.75” x 10.25” Trim size: 9”x10.5”