2016 Rates and Specifications

2016 Advertising Rates

Print Ad Sizes

Back Cover
1X          $6,689
3X         $6,395
6X         $6,206
9X         $6,048
12X        $5,891
24X       $5,597

Inside Front Cover
1X         $5,775
3X        $5,450
6X        $5,282
9X        $5,135
12X       $4,872
24X      $4,682

Inside Back Cover
1X          $5,618
3X         $5,292
6X         $5,145
9X         $4,988
12X        $4,746
24X       $4,509

Full Page
Spread

1X          $10,290
3X         $9,660
6X         $8,957
9X         $8,232
12X        $7,823
24X       $7,441

Full Page*
1X         $5,145
3X        $4,830
6X        $4,484
9X        $4,127
12X       $3,917
24X      $3,721

2/3 Page Vertical
1X          $4,368
3X         $4,116
6X         $3,812
9X         $3,496
12X        $3,329
24X       $3,163

1/2 Page Horizontal
1X          $3,308
3X         $3,108
6X         $2,877
9X         $2,646
12X        $2,510
24X       $2,385

1/3 Page Square
1X         $2,520
3X        $2,373
6X        $2,205
9X        $2,027
12X       $1,922
24X      $1,826

1/3 Page Vertical
1X         $2,520
3X        $2,373
6X        $2,205
9X        $2,027
12X       $1,922
24X      $1,826

1/4 Page
1X          $1,890
3X         $1,785
6X         $1,659
9X         $1,523
12X        $1,439
24X       $1,367

 

Buyer’s Guide

Print Ad Sizes

1/4 Page
1X          $1,502
6X         $1,355
12X        $903
24X       $872

2 Inch
1X       $683
6X      $578
12X     $499
24       $462

 

Earned Frequency Rate: Frequency rates are determined by the number of insertions appearing within a 12-month period from the date of the first insertion. Advertising schedules composed of mixed space units are entitled to a frequency rate for each unit.

Agency Discounts: Agencies of record are eligible to receive a 15 percent discount on rates.

fullpagespread-01

Full Page Spread
Trim Size: 18″ x 10.5″
Bleed Size: 18.25″ x 10.75″

fullpage-01

Full Page
Trim Size: 9″ x 10.5″
Bleed Size: 9.25″ x 10.75″

halfpagehorizontal-01

Half Page
8″ x 4.5″

twothirdpagevert-01

2/3 page vertical
5.3″ x 9.25″

onethirdpagevert-01

1/3 page vertical
2.6″ x 9.25″

onethirdpagesquare-01

1/3 page square
5.3″ x 4.5″

onefouthpage-01

1/4 page
4″ x 4.5″

2 inch page
2″ x 4.5″

 

*Suggested live area: 8.75” x 10.25” Trim size: 9”x10.5”

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