Specifications and Materials Submission and Deadlines

2020 Specifications

Earned Frequency Rate: Frequency rates are determined by the number of insertions appearing within a 12-month period from the date of the first insertion. Advertising schedules composed of mixed space units are entitled to a frequency rate for each unit.

Positioning: 10% premium for guaranteed positioning is available for full page advertisers.

Agency Discounts: Agencies of record are eligible to receive a 15 percent discount on rates.


Full Page Spread
Trim Size: 18″ x 10.5″
Bleed Size: 18.25″ x 10.75″


Full Page
Trim Size: 9″ x 10.5″
Bleed Size: 9.25″ x 10.75″  

Suggested live area: 8.75” x 10.25” Trim size: 9”x10.5”



Half Page
8″ x 4.5″


2/3 page vertical
5.3″ x 9.25″



1/3 page vertical
2.6″ x 9.25″


1/3 page square
5.3″ x 4.5″


1/4 page
4″ x 4.5″

1/8 page
2″ x 4.5″






Issue          abcdeasadfafdfghijk

Reserve space by    adsfadf     

Materials due by    adsfadf     


November 18             

November 22


December 16

December 20


January 21

January 24


February 18

February 21


March 23

March 27


April 20

April 24


May 18

May 22


June 22

June 26


July 20

July 24


August 24

August 28


September 21

September 25


October 19

October 23

December-product directory

September 4

September 11


All advertising materials are due no later than the published materials closing date. Landscape Architecture Magazine (LAM) accepts high resolution (at least 300 dpi) PDF, JPG, and TIF formats only. Files must be less than 10MB or they will not be received. LAM does not accept film or camera-ready art. Files must be prepared as CMYK. Embedded images must also be in the CMYK color space. All RGB images must be converted to CMYK mode in an image editor, such as Adobe Photoshop, before being inserted into your layout application.

LAM policy requires advertisers to submit a GRAcol2006 certified proof. By choosing not to supply a GRAcol2006 certified proof with your ad, the color reproduction of the ad will be based on industry standard best practices to achieve as accurate color as possible from the supplied digital file. It you do not supply a GRAcol2006 certified proof, a laser content proof will be required for content only – failure to do so may jeopardize the final content within your ad.

*Please do not use fonts Kalinga, Kartika, and Segoe as they are unprintable.

How to Submit Materials

1. FTP Site: The most efficient and preferred method is via our secure FTP site.

  • The FTP url is ads.asla.org/uftp.
  • Once the window opens, please click the “Connect” button
  • Then enter Username: lamad
  • Then enter Password: enter1
  • Click “connect” again
  • Select the “lamad” folder, then the appropriate folder corresponding with the issue month and year
  • Please follow the instructions shown at the lower half of the screen, for drag and drop upload

2. Email: Submissions may be sent via email to admaterials@asla.org.

File Naming
Please name all files (and subject lines of e-mails) using this naming convention:
advertiser_month_year (example: acme_jan_09)

LAM accepts inserts in the magazine and within a polybag. Belly wraps are accepted. Call your salesperson for customized quotes and specifications.

All ads are payable 30 days after the first day of the month of the publication date. Ad materials are due 40 days prior to the first day of the month of publication. Any reduction in ad frequency will result in an up-charge.

All ad cancellations must be received in writing no later than 60 days prior to the first day of the month of publication. Advertisers canceling after the cutoff date will be billed for the space ordered.

Contact Production Senior Manager Sarah Strelzik at 202-216-2341 or sstrelzik@asla.org.